What kind of business would you open in a little place like this?
A little insurance office? A travel agency? A cell phone reseller?
Could you just sell advice? Do you have any advice you could sell?
What if you just bought this little place, and opened it up, and just waited for people to come in...and then just wait for them to start talking... "What is this place? What are you selling here? What service are you providing?"
"I am not providing any service," I'd say. "I am simply open... not necessarily for business you understand. Just open. I am open twenty-four, seven."